Listening to a podcast on the Kindness Economy they were talking about the importance of the right language to sell your product. There is a skincare company called “Unconditional Skincare” which has removed all the stereotypical language used in the beauty industry.
“Quick fix”
“Repairing”
“Anti-ageing”
They believe and say “Your skin is enough.
“We believe all skin has the potential to glow at its healthy, radiant best when given the live goodness it needs”
The power of the messaging and also the kindness will grow self esteem instead of crushing confidence.
Framing any message in a positive has got to be a better than starting with a negative. We are now in the business of followers rather than customers. Therefore we need listen to what they are saying. We can use our values as guides as to how we talk and share.
At nuggets we encourage and value the ability to think differently, so therefore our messaging is around what it gives you. We don’t want to fix your thinking we encourage you to see, hear and feel things differently which might ultimately make you think differently.
You are enough is such a great message to say to yourself today, you can go out there and embrace anything and everything as you are enough.
Have a great week and reach out for a coaching session bev@nuggetsoflearning.co.uk
bev@nuggetsoflearning.co.uk
01483 898 936
07816853314
Nuggets of Learning Limited
Bramley Manor,
High Street, Bramley,
Surrey, GU5 0HS
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