Be disruptive…
We often get stifled by organisational thinking, the systems in place and the overhead costs of new ideas, put the lid on fresh thinking. We have a great new product or service but it gets costed out and is rejected before it is even tried.
We need to dream big and start small these are the words of Elvin Turner author of the upcoming book “Be less Zombie”.
In a recent TED talk he explained how a surfer wanted to film himself and literally stuck a camera with tape to his arm to record his surfing. The implementation of his idea was very low tech and cost very little. The Go-Pro was in place and as an individual he had dreamed big but started small.
In organisations we don’t take any risks there is awkwardness, and lack of sharing of ideas which leads to creative constipation. Obviously the stats work against with 9 out of 10 new initiatives failing. However are they counted as failure on paper before any initiative is taken. We create a hierarchy of assumptions in our head as to why something would not work, rather than just trying.
We must challenge our thinking as we now have many new companies who have done just that. Amazon, Uber and AirBnB have all been a disruptive influence on traditional ways of trading.
Think this week of a new way of doing a task, focus on being disruptive, look at everything with fresh eyes. Dream big and start small.
