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Who do you want to attract?

nuggetsoflearning • November 10, 2014

Cheeky name and a very vibrant image.

Rob Baines and Pablo Uribe started the company “Fancy a Snog” which is all about frozen yoghurt.

The business began after they discovered the yoghurt that they loved in New York was mainly sugar and a token amount of yoghurt. They set about finding a healthier alternative which transpired to be agave syrup which they imported from Mexico.

The business began in 2008 and now they have 10 shops in the UK including a pink double decker bus on the Southbank. In 2012 they secured a deal with Unilever which means the product could be sold in supermarkets.

The firm’s shops are all decorated pop-art style in bright, iridescent colours. The pair want to create “a premium global brand, the Ben & Jerry’s of the frozen yoghurt world”.

What does your brand project? – is it cheeky/conservative
Do you have brand values? – like the sugar in the story
Are you in-line with brand? – the stores and the entrepreneurs match the product
Where do you want your brand to go? – nationwide/global
Do you need a big brother for cash? – Unilever

Please do contact nuggets for a workshop on branding bev@nuggetsoflearning.co.uk